Welcome to Freeney Williams
Freeney Williams Limited is one of Europe’s leading disability and diversity consultancies. We work extensively in all sectors to achieve long-lasting and self-sustaining change designed to meet the needs of employers and service providers in the real world.
Freeney Williams enables organisations to successfully:
- employ and retain a diverse range of people as effective members of the workforce
- develop and sell products or services that are accessible to all customers
- meet their duties under the Equality Act and other anti-discrimination legislation, including the Human Rights Act
- develop inclusive cultures which facilitate good practice and which can embrace, and profit from, diversity
- meet and harness the needs of an ageing population.
Everything we do is designed to help organisations answer three fundamental questions:
- “How do we make it easier for more people to work more effectively within our organisation?”
- “How do we make it easier for more people to access our goods or services more often?”
- “How can we enhance organisational reputation and business opportunities?”
We are used to recognising, understanding and meeting the needs of clients in a wide variety of settings with different commercial, economic or political constraints. The company operates throughout the United Kingdom, with several consultants regularly working overseas.
The Click Away Pound
One key aspect of our work over the last 15 years has supported business in ensuring the accessibility and usability of their websites and apps. Every year over 70% of the sites we've audited have been assessed as 'red' on our traffic light system, presenting businesses with issues of brand and PR damage, commercial loss and legal risk. Its hard to understand why things haven't changed over the years so we decided to try to quantify the commercial implications of excluding customers with disabilities.
We decided to look in detail at the fast-growing online retail sector, to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers. The 2016 findings were startling:
- 71% of disabled customers with access needs will click away from a website that they find difficult to use
- Those customers who click away have an estimated spending power of £11.75 billion in the UK alone, around 10% of the total UK online spend in 2016
- 82% of customers with access needs would spend more if websites were more accessible
Since its launch, the Click-Away Pound has made some sizable waves, drawing interest from the EU, the UK Minister for Disabled People and the business world, along with attention in print, broadcast and online media.
We make the 2016 Survey Report available free to maximise its visibility and influence, but this is only possible through the support of partners. If you share our commitment to an accessible digital world and would like to be associated with the next phase of research, please get in touch or find out more on the Click Away Pound website.